Vitalie Taittinger Leads an Effervescent Evolution at Champagne Taittinger

“If we consider that Champagne is only tradition, we will create the old Champagne, and I never want to, because Champagne is a lively brand, a lively product,” she says.“This is bubbly; this is sparkling; this is crispy. So, it has to breathe, and it has to continue to evolve.” - Vitalie Taittinger

I recently had the pleasure of interviewing Vitalie Tattinger, president and CEO of Champagne Taittinger, for The SOMM Journal. Founded nearly a century ago, Champagne Taittinger is one of the few remaining family-owned and operated Champagne houses. You can find the profile on page 4 of the October/November 2021issue.