Forgot what you learned about not playing with your food! In NYC until June 19th, the International Migration Art Festival (IMAFestival) consists of Art Your Food, an international art contest whose theme is food and migration, and Sport Your Food, an exhibition combining art, food, sport and technology. Conceived by Rossella Canevari (Artistic Director) and Elena Maria Manzini (Producer), this playful festival has a serious goal - discovering new talents and putting a unique spotlight on the cultural and social dimensions of migration. The Festival opened in Milan and, after its run in NYC, it will land in London during the period of the Olympic games.
IMAFestival organizers Rossella Canevari and Elena Maria Manzini with Italian chef Cristina Bowerman and her dish inspired by discus throw.
image: Arturo Stanig
Sport Your Food will be on display at NYC's Italian food & cultural mecca EATALY until June 19th. The idea behind the exhibition is that great artists and great chefs often share the genius that enables them to grasp the zeitgeist and the course of history. Five chefs and five artists teamed up in pairs to work on the Olympic games theme by creating recipes and works of art. The works are introduced by their creators’ holograms, which appear in full-scale, discussing art, haute cuisine and sport. For example, three Michelin-star chef Massimo Bottura and the award-winning New York photographer & sculptor Gregg LeFevre, teamed up and drew their inspiration from pole vaulting. Apulian chef Cristina Bowerman and Sicilian painter Fulvio Di Piazza collaborated on an interpretation of discus throw.
I plan on popping by EATALY to check out Sport Your Food - it sounds deliciously interesting!
Holograms of Massimo Bottura & Gregg LeFevre
image courtesy Arturo Stanig
For more information, visit www.imafestival.com.